“Catch of the Day,” a guerrilla ad-campaign sponsored by Surfrider Foundation to educate people at farmers’ markets about ocean pollution, immediately caught our eye at Cool Green Mag. Working with the ad giant Saatchi & Saatchi, real-life trash was collected from various beaches in America (the condoms are from Newport Beach, California), packaged to look like seafood and then offered at various farmers’ markets. A fairly powerful message from a simple juxtaposition. Sure, the [...]

